ALFIMA Realty Inc. Privacy Policy

ALFIMA Realty Inc. respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how ALFIMA Realty Inc. collects, uses, stores, discloses, and protects personal information when you interact with ALFIMA Realty Inc., including through our website, social media channels, property inquiries, roadshows, booths, in-person interactions, and real estate services.

ALFIMA Realty Inc. processes personal information in accordance with Republic Act No. 10173, or the Data Privacy Act of 2012, its Implementing Rules and Regulations, and applicable issuances of the National Privacy Commission.

1. Personal Information We Collect

Depending on how you interact with ALFIMA Realty Inc., we may collect the following information:

• Full name
• Email address
• Mobile number
• Address
• Location preferences
• Unit size
• Property or inquiry details voluntarily provided
• Other information reasonably necessary to respond to or process a property inquiry or transaction

Website features such as Contact, Send an Inquiry, Schedule a Tour, Connect to an Agent, and chatbot functions may collect information that you voluntarily provide.

ALFIMA Realty Inc. may also collect certain technical and website activity information through cookies, analytics tools, browser storage, and similar technologies.

2. How We Collect Personal Information

ALFIMA Realty Inc. may collect personal information through:

• Website and online inquiry forms
• Website chatbot
• Social media platforms and messaging channels
• Property inquiries and requests for viewings
• Roadshows, booths, and property-related events
• In-person inquiries and interactions with prospective clients
• Phone calls, email, SMS, Messenger, Viber, WhatsApp, and similar communication channels
• Information manually entered into the authorized customer relationship management system
• Other interactions initiated by you in connection with the real estate services of ALFIMA Realty Inc.

3. Why We Process Your Personal Information

ALFIMA Realty Inc. may process personal information for legitimate and appropriate business purposes, including to:

• Receive, evaluate, and respond to property inquiries
• Understand your property requirements and preferences
• Recommend properties that may match your stated requirements
• Connect you with an authorized salesperson or representative
• Schedule property viewings, tours, meetings, or consultations
• Communicate with you regarding your inquiry
• Facilitate and process property transactions
• Coordinate with relevant property developers when necessary for a transaction
• Maintain and manage client and inquiry records
• Improve the website, services, and client experience
• Measure website activity and the effectiveness of online marketing
• Maintain the security and proper operation of systems
• Comply with applicable legal and regulatory requirements
• Establish, exercise, or defend legal claims when necessary

Where consent is required by applicable law, ALFIMA Realty Inc. will request your consent before carrying out the relevant processing activity.

4. Marketing Communications

Providing personal information for a property inquiry does not automatically mean that you agree to receive unrelated promotional or marketing communications from ALFIMA Realty Inc.

Where ALFIMA Realty Inc. offers optional marketing communications, separate consent may be requested.

You may withdraw your marketing consent or request that promotional communications stop by reaching ALFIMA Realty Inc. through the information provided in this Privacy Policy.

Withdrawal of marketing consent will not affect the processing of personal information that remains necessary for an existing inquiry, transaction, legal obligation, or other lawful purpose.

5. Access to Personal Information Within ALFIMA Realty Inc.

Access to personal information is limited to authorized personnel of ALFIMA Realty Inc. who require the information to perform legitimate business responsibilities.

Depending on the inquiry or transaction, authorized personnel may include those performing functions relating to:

• Management
• Administration
• Marketing and inquiry management
• Sales and client servicing

For property inquiries, authorized personnel may initially receive, review, and qualify an inquiry before relevant information is provided to the appropriate salesperson or sales team for further assistance.

Access to personal information is provided according to an individual's role and responsibilities.

6. Disclosure to Property Developers and Service Providers

ALFIMA Realty Inc. does not sell your personal information.

Relevant personal information may be provided to the applicable property developer when necessary to facilitate, process, or complete your property inquiry or transaction.

ALFIMA Realty Inc. may also use authorized technology, customer relationship management, hosting, backup, website, and infrastructure service providers that process or store information on behalf of ALFIMA Realty Inc.

The customer relationship management infrastructure used by ALFIMA Realty Inc. is hosted through iGotSolutions. Based on the services provided to ALFIMA Realty Inc., customer relationship management information is backed up and encrypted.

Personal information under the control of ALFIMA Realty Inc. is required to be handled with appropriate confidentiality and security safeguards.

ALFIMA Realty Inc. may also disclose personal information when required or permitted by applicable law, regulation, legal process, or a lawful request from a competent authority.

7. Website Analytics, Cookies, and Tracking Technologies

The website of ALFIMA Realty Inc. may use cookies, browser storage, analytics tools, and similar technologies to operate website features, understand website usage, improve the user experience, and measure the performance of online activities.

8. Storage and Security

Personal information may be stored within authorized website systems, customer relationship management systems, and other systems used by ALFIMA Realty Inc. for legitimate business operations.

ALFIMA Realty Inc. implements reasonable and appropriate organizational, physical, and technical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.

These measures may include:

• Restricting access to authorized personnel
• Account-based access controls
• Appropriate confidentiality practices
• Encryption and system security measures where applicable
• Secure storage and backup practices
• Reasonable measures for protecting systems used to process personal information

While ALFIMA Realty Inc. takes reasonable measures to protect personal information, no electronic storage, transmission, or information system can be guaranteed to be completely secure.

9. Retention of Personal Information

For general property inquiries or leads that do not proceed to an active transaction, ALFIMA Realty Inc. retains personal information for up to six (6) months from the last meaningful interaction with the prospective client.

After this period, the information will be securely deleted, disposed of, anonymized, or otherwise securely handled, unless continued retention is required by law or is necessary for the establishment, exercise, or defense of legal claims.

If an inquiry proceeds to an active property transaction or client relationship, relevant information may be retained for a longer period as necessary to:

• Facilitate or complete the transaction
• Maintain appropriate business and transaction records
• Fulfill contractual obligations
• Comply with legal, regulatory, accounting, or reporting requirements
• Establish, exercise, or defend legal claims

When personal information is no longer reasonably necessary for the purpose for which it was collected, ALFIMA Realty Inc. will dispose of, delete, anonymize, or otherwise securely handle the information in accordance with applicable requirements and company procedures.

10. Your Rights as a Data Subject

Under the Data Privacy Act of 2012 and applicable regulations, you may exercise your rights as a data subject, as applicable to your circumstances, including:

• Right to be informed about the collection and processing of your personal information
• Right to access personal information concerning you that is being processed
• Right to object to certain processing of your personal information
• Right to rectify inaccurate or incomplete personal information
• Right to erasure or blocking under circumstances provided by law
• Right to data portability, where applicable
• Right to damages where provided by law
• Right to file a complaint with the National Privacy Commission

You may reach ALFIMA Realty Inc. using the information below if you wish to exercise your rights or raise a concern regarding the processing of your personal information.

ALFIMA Realty Inc. may need to reasonably verify your identity before acting on a request to protect your information from unauthorized access or disclosure.

11. Third-Party Platforms and Services

You may interact with ALFIMA Realty Inc. through third-party platforms such as Facebook, Instagram, Messenger, WhatsApp, Viber, or other external services.

These third-party platforms may separately collect and process information according to their respective privacy policies and practices. ALFIMA Realty Inc. does not control the independent processing activities of these third-party platforms.

When you leave the website of ALFIMA Realty Inc. or use a third-party service, you are encouraged to review the applicable privacy information provided by that service.

12. Children's Personal Information

The real estate services of ALFIMA Realty Inc. are generally intended for adults who are legally capable of entering into property-related transactions.

ALFIMA Realty Inc. does not intentionally use its website to solicit personal information from children for independent property transactions.

If personal information involving a minor must be processed in connection with a legitimate transaction, ALFIMA Realty Inc. will handle such information in accordance with applicable law and appropriate safeguards.

13. Changes to This Privacy Policy

ALFIMA Realty Inc. may update this Privacy Policy from time to time to reflect changes in business operations, website technologies, services, privacy practices, or applicable legal and regulatory requirements.

When material updates are made, the revised version will be posted on the website and the Last Updated date will be changed accordingly.

Visitors and clients are encouraged to review this Privacy Policy periodically.

14. Privacy Questions, Requests, and Concerns

For questions, requests, complaints, or concerns regarding your personal information or this Privacy Policy, you may reach:

The information above currently serves as the official channel of ALFIMA Realty Inc. for privacy and personal data concerns.